Search Engine Optimisation is fundamental for your business if you want to reach properly your audience.
Nowadays, most of customers use search engines such as Google, Bing or even Yahoo, in order to find an answer to their question. Therefore the (potential) customer is going to tap some keywords in the search query. Many results will come up then.
Organic results (Free links/ SEO) are among the most clicked by internet users. It’s essential for companies to get a proper SEO strategy in order to be found.
Here are the different ways to optimise your online visiblity:
Content Strategy (Keywords, Images, hot content)
SEO Architecture (User’s navigation optimization)
Link Building Optimization (Internal & external)
Technical Optimization such as HTML/ CSS